Tag: marketing

The Sweet Spot: How Small Businesses Can Weave Digital and Physical Marketing Without Losing Their Soul

Photo via Pexels When you’re a small business owner, you wear every hat: bookkeeper, HR, customer service, and on too many days, reluctant marketing executive. But somewhere between printing flyers at the local copy shop and trying to decode the Instagram algorithm lies a sweet spot—a way to blend online reach with real-world presence. And… Read More The Sweet Spot: How Small Businesses Can Weave Digital and Physical Marketing Without Losing Their Soul

mokhethiblogger

From Back Pocket to Spotlight: How Small Teams Sell Big with Story, Soul, and Strategy

Here’s a truth bomb: small business teams aren’t underdogs. They’re just leaner, hungrier, and—when they play it right—smarter. When your headcount fits around a single pizza, you don’t have time to waste on bloated marketing campaigns or sales pitches that land like a soggy handshake. You need precision. You need story. And most of all,… Read More From Back Pocket to Spotlight: How Small Teams Sell Big with Story, Soul, and Strategy

mokhethiblogger

Digital Marketing: Best Practices for Organizing and Managing Your Assets

Digital marketing is a beast that never sleeps, and if you don’t have your assets in order, you’re in for a world of chaos. Between ad creatives, social media graphics, email templates, landing pages, video content, and copy docs, it’s easy to let your digital marketing materials spiral into an unmanageable mess. The problem? Disorganization… Read More Digital Marketing: Best Practices for Organizing and Managing Your Assets

mokhethiblogger

Marketing Strategies for SeniorEntrepreneurs: How to Promote YourBusiness and Reach Your Audience

Starting a business later in life comes with its own set of advantages and challenges. While you bring decades of experience, wisdom, and credibility to the table, navigating modern marketing techniques can feel overwhelming. The key to success is finding the right mix of traditional and digital strategies that align with your strengths and your… Read More Marketing Strategies for SeniorEntrepreneurs: How to Promote YourBusiness and Reach Your Audience

mokhethiblogger