Fifty years since the first email was sent in 1970, email has become a powerful marketing tool for businesses and brands that want to connect with their market and generate sales.

Statistics reveal a high ROI for email marketing — a staggering $45 return for every dollar spent, making it a smart investment. There are also 4.14 billion email users worldwide, making it an ideal channel for reaching a wide audience. 

As a professional interior designer, your business can leverage this valuable tool to reach your market and achieve next-level growth for your company. 

There is so much power and possibilities in email marketing because it can help you elicit interest in your product, draw traffic to your site, boost conversions, and maintain customer loyalty. The key is making emails personalized and value-adding for your intended recipients. 

Proven Email Marketing Strategies That Work 

Effective email marketing is akin to interior design principles. Your email content must be pleasing to the eye, communicative, able to convey the sender’s character, and relay an inviting message. Similar to creating a warm and engaging space where people feel at home, emails have to be enticing enough so they can be opened and read because of the feel-good vibes they bring.

Here are seven techniques to help you achieve these for your interior design business:

1. Build an Email List

Ask the customers and visitors on your website or physical office to sign up for an email subscription. Make it worth their while by offering updates and access to information on the latest trends in interior design, design tips, exclusive promos, and seasonal discounts.  

2. Segment Your Email List

Segregating your email list into groups based on age, gender, location, and preference is important so you can tailor your emails accordingly. Men and women may have different interests in design. The location also matters when it comes to proposing design elements at home.

3. Personalize Each Email

Once you’ve segmented your recipients based on certain criteria, personalize your emails by using their first names. Create email copy that matches their demographics and meets their home interior needs. This is important for getting and sustaining attention through email. 

The information you gather about your audience can be used to provide customized emails like follow-ups, promo reminders, product suggestions, and design tips that the recipient will find valuable and well-suited to their interests and needs.

There are web and email services that can track a visitor’s browsing and shopping behavior that you can use and tools that automatically insert the names of your recipients in the appropriate fields.

4. Write Attention-Grabbing Email Subjects

Your email’s body may have all the right elements but if your email subject line isn’t catchy enough, your email may not get opened and go straight to the spam folder. Your email subject has to stand out from the sea of emails competing for the recipient’s attention. 

Pro tip: You can use subject strategies like limited-time offers, teasers, or open-ended questions that elicit curiosity. Avoid using spam triggers like moneyback, cash, dollars, price, big bucks, etc. 

Your subject has to be personalized, interesting, and sound legitimate.

5. Add Visual Elements 

Text-heavy email is a thing of the past. People only have a few minutes or even seconds to spare so don’t give them blocks of words to read. Instead, create graphics and layouts that convey your message creatively. Incorporate keywords and highlight benefits using cohesive, balanced, and easy-on-the-eye images with a few lines of text that are strategically spread out over the page.

An easy way to achieve this is to use the PosterMyWall email marketing platform. Boasting thousands of professional-looking templates, you can quickly find a suitable design that you can use and populate it with your own content and images. In addition, use this PosterMyWall resource to start creating impactful campaigns and track their performance. 

6. Utilize Call-to-action Buttons

Make your intention and invitation clear by including a visible and clickable call to action button in your email. Whether you want them to visit your website, check out a new design, see testimonial videos of satisfied clients on YouTube, or schedule a consultation with you, make it easy for them to do so in your email.

Make the CTA clear and hard to miss.

7. Test and Improve

Test your emails by trial and error. See which subject lines, email bodies, CTAs, and other elements are most effective. By learning more about what works with your audiences, you can optimize your future email marketing campaigns. 

You can also send email tests to some of your subscribers (perhaps even your staff or friends). They can let you know if the links work, if your emails are going to spam folders, and how your design looks across various devices like mobile phones, tablets, and laptops. 

Design Success With Effective Email Marketing

With these seven strategies, you have a roadmap to effective email marketing campaigns. Instead of blindly creating emails and hoping for the best, you have a higher chance of success and will know how to iterate and improve your campaigns.