Vlogger or YouTube blogging is one of the business ideas you can start in Lesotho. However, there are many factors to consider when starting a YouTube channel. In this article you are going to learn what is required to run a successful YouTube channel and how you can come up with YouTube channel ideas.

There are many Basotho individuals who own Youtube channels, but the only bad thing about them is that they don’t appear in Youtube search results. What is the use of having a youtube channel that is not visible to your audience!

The ones who make it in search results are the channels whose owners are well-known. Because of this, many people view their videos frequently and that allows them to be retrieved in the search results of Youtube or even on Google.

The question is “what if I am not popular, how can I make my channel to stand out?” This is exactly what I am going to cover in this article. There is this choral choir in Lesotho which is known locally and in South Africa, when you search for related keywords to choral on YouTube, it doesn’t appear in search results.

This is wrong, you can’t upload videos on YouTube without optimizing them and hope they will rank. That won’t work, you have to optimize those videos.

Now let me give you what to expect in this article rather than what I already mentioned.

• What is vlogger or Youtube blogging?
• How to be a successful YouTuber
• How to start a youtube channel
• Equipment for starting a youtube channel

What is vlogger or Youtube blogging?

Vlogger or youtube blogging is the process of creating video content and uploading them on video platforms such as Youtube, Tik-tok and many others. Youtube is the widely used video content platform, which is why I am covering it.

There are many forms of content that people consume nowadays. People listen to podcasts which is an audio content. Some people prefer written content which is considered to be blogging. The last one is video content which I already mentioned that is vlogging.

Someone might ask what is the purpose of blogging, or vlogging, or podcasting. Content creation in all its forms gives you a chance to voice out your opinions or authority. If your theory is loved, you will be an influencer or a successful business owner or entrepreneur. Many people started simply by uploading videos on youtube, nowadays they are so successful.

To showcase their success, many brands have hired them to promote or to advertise their products on their channels, and for that, they get paid. Don’t you want that too? I definitely want to earn money from my own agency or business. But hey, be warned, it takes time to gain authority, so you will have to play this game for a longer time before you are recognized unless you can get lucky.

How to be a successful YouTuber

• Choose a profitable niche or topic
• Find the right keywords for your youtube channel
• Create high quality content
• Optimize your content
• Promote your YouTube content
• Be consistent
• Patience

Success doesn’t fall from the sky, you have to work hard to be successful in life. Not unless you can get lucky and find someone who gives you money just like that. If you are starting from nothing, I got positive news for you. There is a high organic chance for youtube content creation in Lesotho.

Now, let’s see how you can leverage Youtube into your own advantage so that you can be successful.  Let’s dive in.

Choose a profitable niche or topic for your Youtube channel

Now that you have chosen video content and decided to go with Youtube, let’s look at the first step. You must find a profitable niche for your business. Your content has to be appealing, for example, sports in Lesotho is so untapped. You can go for underdevelopment soccer.

You don’t have to know much about your topic. For me, I don’t like a topic that will force me to go out and outsource content. I try by all means to limit my costs since when starting out, we often don’t have money.

As I was saying, you can learn from the already practicing people in your niche, use their ideas and transform them into your own words. There is no idea out there which hasn’t been done, it only differs from country to country. If you have the resources, go for any idea which you are sure you will still be passionate about in 5 years to come.

Content topics can be found from hobbies, inspiration, desires and what you love. I am sure you get what I am talking about. If you are passionate about Poetry, you can start reciting poems on youtube, surely you will touch the lives of other people.

Find the right keywords for your YouTube channel

Now that you have chosen the right niche for your content, you need to find the right YouTube channel keywords. Keywords are the primary source of traffic for your channel. If you don’t do your keyword research well, you will lose.

Imagine choosing keywords which are competitive, you won’t even make it to the top 10 results. If you don’t make it to the first 10 -20 research results, you have a serious problem of losing out. There are many keywords tools that will help you to find keywords in your niche. H-Supertools is one of the tools which will help you come up with ideas for your topic. You can even Google them so that you know what people are mostly searching for on youtube.

Create high quality content

You create content using the keywords you researched. That way, you know what your target audience wants. To be successful, you have to produce a content that solves a problem. For example, let’s say you chose to go with teaching children how to sing. You have to give them a weekly routine to do so that they can learn how to sing.

Your content should yield results and not deceive people. I am saying this because people hate wasting their precious time on no results yielding lessons. If you teach us something, at least you should have passed it. You can’t teach another person to sing while you don’t even know how to sing. That would be a joke of a year!

Content is king, so ensure that your content wins the hearts of other people so that they keep coming to your channel.

Optimize your Video content

On this section, you use the keywords you researched on the title of your video and in the description of your video and in the meta-description. YouTube SEO is the only way you will be able to get more impressions if you are not yet popular. This will allow your videos to appear when related keywords are being searched on YouTube. Without the right optimization, your videos won’t get impressions, and when they don’t appear, people won’t know about their existence.

Here is a YouTube channel description example.

I am sure you now understand how important it is to optimize your videos on YouTube. I will cover this in details as I go down.

Promote your YouTube content

Your content on its own will not do well, you need some push actions for it to do well. You have to promote it so that it reaches a large proportion of your audience. You have to share it, who knows other people may share it if it is a high quality content.

If you don’t promote your content, you will see a little growth in your channel. But promotion drives massive growth.

Be consistent with your YouTube work

You need to decide on which day of the week you will go live on youtube. Consistency is one of the drive forces which will get you the attention that you need. If you decide to post once a week, or twice a week, or once a month, it’s all fine. As long as you will keep to your consistent schedule.

But be warned not to leave such a huge of a gap in between your videos. For example, I post at least twice a week on my blog. This way, my audience keeps on getting new and fresh content on weekly basis. You too should do this if you want to get authority in your niche.

Patience

The last thing that you need in your vlogging career is patience. It will take time sometimes to get a breakthrough in your journey, however, if you are patient, you will see positive results. You can even start earning income online using the right monetization strategies.

How to start a youtube channel

The following are the steps you need to follow to start your own YouTube channel. Firstly, go on Google and search “how to start a create a youtube channel.”

What you need to start a Youtube channel is a Google account or Gmail. That way, you will be able to join easily. Use this link to join.

Follow these instructions to create a channel that only you can manage using your Google Account. 

1. Sign in to YouTube on a computer or the mobile site.
2. Click your profile picture   Create a channel. 
3. You’ll be asked to create a channel.
4. Check the details (with your Google Account name and photo) and confirm to create your channel.

Create a channel with a business or other name

Follow these instructions to create a channel that can have more than one manager or owner. 

You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts. 

1. Sign in to YouTube on a computer or the mobile site.
2. Go to your channel list.
3. Choose to create a new channel or use an existing Brand Account:
   • Create a channel by clicking Create a new channel.
   • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one. When you select the Brand Account from the list, you’ll be switched over to that channel. 
4. Fill out the details to name your new channel. Then, click Create. This will create a new Brand Account. 
5. To add a channel manager, follow the instructions to change channel owners and managers.

Learn more about using a channel with a business or other name on YouTube.

Equipment for starting a YouTube channel

For your vlogging career to be successful, you need the following equipment for your youtube channel. You don’t necessarily have to have all these tools as some of them can be bought when you are successful, I don’t want you to incur unnecessary costs.

• A smartphone
• A computer
• Camera
• Video editing software
• Data bundles
• Multimedia skills

I now conclude this article by asking you to start your YouTube channel at once. Vlogging is untapped in Lesotho, take action now. If you don’t take action at once, you will cry over a spilled milk. Tune in for another article which will cover the basics of starting a YouTube channel. Until next time, ciao!